Brand & Marketing Assistant

Recruitment Genius
Rugeley, Staffordshire, England
£20000 - £23000 per annum
27 Jun 2017
26 Jul 2017
Recruitment Genius Ltd
Contract Type
Full Time
Want to be a part of an innovative and ever-evolving brand that is the UK's no.1 in its field? Are you a dedicated and passionate administrator/marketeer? Then read on!

The brand first launched back in 1997 and swiftly grew to become the UK's no.1 learner driver software brand. Having helped over 8 million learners prepare for their tests, the brand is now available across multiple platforms including PC, DVD, digital download, online training and apps (iOS/Android/Amazon) to suit the ever-changing needs of the learner.

The Job:
- Assist with the development and coordination of campaigns/projects within the brand's key sectors; achieving targets throughout the financial year.
- Working with the team, you will help to increase the brand awareness, product sales and market share via new products, innovations, opportunities and enhancements to new and existing platforms.
- Assist with the development and implementation of the marketing strategy and digital marketing campaigns.

Responsibilities will include:
- Assisting with the production of marketing materials, along with helping to create great content for both B2C and B2B
- Help with product testing, across multiple platforms
- Assist with planning and organisation of trade shows, attending certain events
- Assist with the running of the brand's social media channels
- Collation and analysis of key market and customer data to support sales and marketing
- The monitoring of advertising and marketing activities, providing feedback to management
- Analysis of market, consumer and competitor trends to assist with future product growth and opportunities

Skills Required;
- Excellent copywriter and proof-reader
- Good mathematical skills; being analytical and competent with data analysis
- Strong communication and interpersonal skills
- Excellent customer service skills
- Great organisational skills; a high level of attention to detail
- Ability to create engaging content for a wide variety of markets and varied audiences.
- Experience of marketing to the 17-25 demographic is desirable
- Understanding of social media and web marketing
- Ability to manage multiple projects with tight deadlines

Experience & Qualifications:
- Good level of education, with good GCSE grades in English and Maths
- Minimum of 12 months experience in a digital marketing role preferable but not essential
- Experience in product management would be ideal
- Experienced in dealing with customers and other professional individuals on a B2B and B2C basis
- Skilled in all MS Office packages

Personal Qualities:
- Strong in multi-tasking; organised and thorough
- Strong willingness to learn
- Team player, displaying initiative
- Good at presenting and have the confidence to do so
- Dynamic and enthusiastic
- Enjoy being part of a hard-working team, always willing to contribute
- Maintain a keen interest in new technology and ever-changing market trends
- High levels of enthusiasm and drive